John F. Kennedy Moonshot Logo

Privacy Policy: JFK Moonshot: An Augmented Reality Experience

Effective: May 29, 2019

The John F. Kennedy Library Foundation (“JFKLF,” “we,” or “us”) respects the privacy of our users. This Privacy Policy describes how we collect, use, and share information about you obtained through our JFKLF Moonshot mobile application (“App”). It also describes your rights and choices with respect to the information we collect. By downloading and using our App, you are agreeing to the terms of this Privacy Policy.

If you have additional questions, please email us at

Information that We Collect

You can download and use the App without providing us with any information that identifies you directly. We do not require you to create an account or otherwise register with us in order to use the App. However, when you launch the App, you have the option to indicate that you are at the John F. Kennedy Library.

Additionally, when you download and use the App, we and our service providers may automatically receive and records certain information about your device and your use of the App. For example, this may include your device’s IP address, user-agent, features you use within the App, the date and time of your activities on the App, time since your last visit, your clicks, searches conducted, your software and hardware attributes (including browser and operating system type and version, device screen size, mobile app version, device type, and device identifiers), and your general location inferred from IP address. To obtain such information, we or our third-party service providers may use the following technologies to recognize your device and collect information about your device and App usage:

How We Use Your Information

JFKLF and our service providers use the information that we collect for a variety of purposes, including:

How We Share Information

We share your information with other parties for a variety of purposes, as described below.

Third-Party Analytics and Interest-based Advertising

We partner with third parties to engage in analytics, auditing, research, and reporting on our App. These third parties collect information regarding your usage of the App as described in the section above titled “Information that We Collect,” and they may use logs, web beacons, tags, pixels, mobile advertising IDs (such as Apple’s IDFA or Google’s Android Advertising ID), and similar technologies. In particular, we use Google Analytics for Firebase and Kochava to help collect and analyze certain information for the purposes discussed above. You may opt out of Google Analytics for Firebase and Kochava by following the mobile application opt-out instructions below.

We also partner with third parties to provide advertising services that are targeted based on your online activities across websites, mobile apps, and devices over time (commonly referred to as “interest-based advertising”). Our advertising partners may collect information about your activities on our App on your current device and combine it with information about your activities on other websites and mobile apps or devices. They may collect such information using logs, web beacons, tags, pixels, mobile advertising IDs (such as Apple’s IDFA or Google’s Advertising ID), and similar technologies. For example, our advertising partners may use the fact that you visited our App to target advertising to you on non-JFKLF mobile apps on your current device or on other devices you use. You can opt out of interest-based advertising in web browsers and mobile apps on your current browser or device by following the instructions below.

You can also opt out for participating companies by downloading the Digital Advertising Alliance’s AppChoices tool at and following the instructions in the app. For more information about opting out on mobile devices, please see

Please note that the opt-outs described above will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices. If you delete or reset your cookies or mobile advertising identifiers, change browsers (including upgrading certain browsers), or use a different device, any opt-out cookie or tool may no longer work and you will need to opt out again.

Third-Party Links, Websites, and Apps

The App may contain links to third-party websites or other mobile applications. If you follow a link to any of these websites or applications, please note that those websites and applications, and any services that may be accessible through them, have their own privacy policies. We are not responsible for the privacy practices of other websites and applications. We encourage our users to be aware when they leave the App and to read the privacy policies applicable to such third-party websites and Apps. This Privacy Policy applies solely to information collected in connection with the App.

Your Rights and Choices

JFKLF provides you with choices to review, access, and update your information or to exercise your data protection rights, as follows:

You can adjust your push notification preferences in your device’s settings.

You may have additional rights under applicable laws to request access to, correction of, deletion of, or restrictions on the processing of certain information. You also may have rights under applicable laws to opt out of or withdraw consent to further processing, request copies of your data, or lodge a complaint with a data protection authority in your jurisdiction. To make such request and/or inquire about such rights, please send us an email at

Data Security and Retention

JFKLF uses reasonable physical, technical and administrative safeguards to protect your information against loss or unauthorized access, use, modification, or deletion. However, no security program is 100% secure, and thus we cannot guarantee the absolute security of the App.

We retain the information collected through the App for as long as reasonably necessary to deliver our App to you, to fulfill the purposes described in this Policy, or as required by law.

International Users

The information that we collect through or in connection with the App is transferred to and processed in the United States for the purposes described above. JFKLF also may subcontract the processing of your data to, or otherwise share your data with third parties in the United States or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. By installing the App or by providing any information to us, you expressly consent to such transfer and processing.

Our legal basis for processing information will depend on the type of information at issue and the purpose for which it is collected and used. We process information as necessary to provide the App to you. We may also rely on our legitimate interests to process the information for the purposes described in this Privacy Policy.


The App is directed at individuals over the age of 13. We do not knowingly collect personally identifiable information from children under the age of 13.

Changes to This Policy

JFKLF may make changes to the App in the future and as a consequence will need to revise this Policy to reflect those changes. You should review this Policy periodically. If we make a material change to the Policy, you will be provided with appropriate notice.

How to Contact Us

Should you have any questions or concerns about our Privacy Policy you can contact us at